. Together, they run decker Communications, a global firm that trains and coaches tens of thousands of executives a year. In communicate to influence, you will learn the secrets of the Decker Method―a framework that has been perfected over the past 36 years. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration.
Communicate to Influence: How to Inspire Your Audience to Action #ad - Sure, we will check off an action item because we have to. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Not by expertise, or title alone, authority, but by influence. Ben and kelly live in the san francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.
Ben and kelly decker add fresh insights to these proven principles so that you can ignite change and inspire action. The gold standard for communication training programs.
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He is a fellow of the computer society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years. He is the author of introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. A fellow of the American Statistical Association, Dr. Wiley. Data mining for business analytics: concepts, techniques, hands-on exercises, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, and real-life case studies.
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In made to stick, such as applying the human scale principle, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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