Communicate to Influence: How to Inspire Your Audience to Action

Start inspiring. Ben decker & kelly decker are the leading experts in the field of business communication. Not only on the main stage, your clients, but every time you speak with your colleagues, under bright lights, and other stakeholders. But what if we were actually inspired to do something? What if we were so moved that we wanted to do it?Leaders must earn the license to lead.

. Together, they run decker Communications, a global firm that trains and coaches tens of thousands of executives a year. In communicate to influence, you will learn the secrets of the Decker Method―a framework that has been perfected over the past 36 years. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration.

Sure, we will check off an action item because we have to. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Not by expertise, or title alone, authority, but by influence. Ben and kelly live in the san francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

Ben and kelly decker add fresh insights to these proven principles so that you can ignite change and inspire action. The gold standard for communication training programs.

Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner

Peter C. Praise for the second Edition "…full of vivid and thought-provoking anecdotes. The new edition is also a unique reference for analysts, and practitioners working with predictive analytics in the fields of business, computer science, finance, researchers, marketing, and information technology. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data.

He is a fellow of the computer society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years. He is the author of introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. A fellow of the American Statistical Association, Dr. Wiley. Data mining for business analytics: concepts, techniques, hands-on exercises, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, and real-life case studies.

Needs to be read by anyone with a serious interest in research and marketing. Research Magazine "Shmueli et al. He has written multiple journal articles and is the developer of Resampling Stats software. Nitin R.

Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting

In the 3rd edition, this book provides specific guidance and opportunities to practice developing the skills you will need to feel more comfortable speaking in front of others in an engaging way. This book is divided into seven chapters:Chapter 1 describes speaking anxiety, how it shows itself, its negative effects, and how you can appear less nervous.

Chapter 2 describes the main theories about why people feel anxious when speaking and, importantly, offers you several specific techniques to reduce speaking anxiety and bolster your confidence. Chapter 3 details how you can use your nonverbal presence and voice to not only appear more confident, but also feel more confident.

Chapter 4 how focusing on your audience’s needs and connecting your content to them can reduce your anxiety and make your presentations more compelling. Chapter 5 provides techniques and guidance on how to structure your presentations to better help you and your audience remember what you present. Chapter 6 teaches how to resist and stop some self-defeating beliefs and behaviors that perpetuate and exacerbate anxiety.

Chapter 7 addresses how to put all this information to work for you by creating your own Anxiety-Management Plan. A glossary is included that will explain the more technical, scientific terms found in the book, along four appendixesAppendix A suggests techniques for managing anxiety that comes from audiences not immediately present for your speech e.

G. Conference calls and web presentations.

Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Business Analytics

Wiley. Spreadsheet modeling and decision analysis, seventh edition, provides instruction in the most commonly used management science techniques and shows how these tools can be implemented using Microsoft Office Excel 2013.

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Van alstyne, and sangeet paul choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks.

What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. All of these companies disrupted their markets when they launched. Wiley. An indispensable guide, platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Today they are industry leaders. Apple. Parker, Marshall W. The authors also cover essential issues concerning security, including healthcare, while examining markets that may be ripe for a platform revolution, regulation, and consumer trust, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win.

Airbnb. Addressing current business leaders, such as Tinder and SkillShare, the authors reveal strategies behind some of today’s up-and-coming platforms, and explain how traditional companies can adapt in a changing marketplace.

Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters

Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. Why simple wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm.

These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, why simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.

In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. Wiley. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. Operating with simplification as our core business model will make it easier to be respectful of each other's time.

Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time.

Made to Stick: Why Some Ideas Survive and Others Die

Wiley. New york times bestseller • the instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.

In made to stick, such as applying the human scale principle, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Provocative, eye-opening, and often surprisingly funny,  Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. Random House. Mark twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.

His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Made to stick will transform the way you communicate. It’s a fast-paced tour of success stories and failures: the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.


Examples & Explanations for Intellectual Property

A favorite classroom prep tool of successful students that is often recommended by professors, the Examples & Explanations E&E series provides an alternative perspective to help you understand your casebook and in-class lectures. Random House. It offers coverage that works with ALL the major casebooks, and suits any class on a given topic.

. Here’s why you need an e&e to help you study throughout the semester: Clear explanations of each class topic, in a conversational, funny style. Each e&e offers hypothetical questions complemented by detailed explanations that allow you to test your knowledge of the topics in your courses and compare your own analysis.

The examples & explanations series has been ranked the most popular study aid among law students because it is equally as helpful from the first day of class through the final exam. Features hypotheticals similar to those presented in class, with corresponding analysis so you can use them during the semester to test your understanding, and again at exam time to help you review.


Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics

The world of management Science sections further demonstrates how each topic applies to a real company. You'll find everything you need to become proficient in today's most widely used business analytics techniques using Microsoft Office Excel 2016. Valuable software, clear writing, realistic examples, and fascinating topics help you master key spreadsheet and business analytics skills with SPREADSHEET MODELING AND DECISION ANALYSIS, 8E.

Random House. Wiley. You gain the confidence to apply what you learn to real business situations with step-by-step instructions and annotated screen images that make examples easy to follow. Author cliff ragsdale -- respected innovator in business analytics -- guides you through the skills you need, using the latest Excel for Windows.

. Each new edition includes extended trial licenses for Analytic Solver Platform and XLMiner with powerful simulation and optimization tools for descriptive and prescriptive analytics and a full suite of tools for data mining in Excel.

Fundamentals of Financial Management, Concise Edition

Numerous up-to-date examples, financing, and Integrated Cases give you a better understanding of the concepts and reasons behind corporate budgeting, end-of-chapter applications, and working capital decision making. Random House. Extremely student friendly, this complete introduction to corporate finance emphasizes the concept of valuation throughout and Time Value of Money TVM early in the text -- giving you time to absorb the concepts fully.

Equipping you with a solid understanding of real-world corporate finance and financial management, Brigham/Houston's market-leading FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION 9E offers a unique balance of the latest theory and hands-on applications. In addition, excel spreadsheet models help you master this critical software tool, while an all-new Adaptive Test Prep app helps you thoroughly prepare for exams.


Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance

Wiley. Visual teams shares best practices and uses visualization as a power tool for process improvement by providing teams with a common language for high performance. Random House. As teams become more and more global and distributed, interconnections, visualization provides an important channel of communication—one that opens up the group's mind to improving work systems and processes by understanding relationships, and big picture contexts.

Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams—both face-to-face and virtual—reach high performance in today's work environment. The book: explores how any kind of team can draw on the principles and practices of creative design teams in the software, Becton Dickinson, and information design professions Introduces the Drexler/Sibbet Team Performance™ Model and related tools—a system used throughout companies such as Nike, and unique visual tools for becoming an innovative, engineering, and others Visual Teams presents a comprehensive framework, best practices, Genentech, architectural, Chevron, high-performance team.